We Are What We Eat

- We Are What We Eat
- 1. What's in your recipe?
  - 1.1. Celeb diets
  - 1.2 Let's do lunch
  - 1.3 The wedding banquet
- 2. Only skin-deep
- 3. Superfood
  - 3.1 Counting your chickens
- 4. Food, culture and society
  - 4.1. Food around the world
  - 4.2. Everyone's a critic
- Bite size
- Aviso Legal

« Previous | Next »

# 2. Only skin-deep

## Do it yourself

### Grammatical clozes

A grammatical cloze is a text where some of the grammatical words (prepositions, auxiliary verbs, articles, linkers, relative pronouns, etc. ) have been removed. In order to complete it successfully, you need to :

Read the whole text through first time, without worrying about the gaps. This will help you get an idea of the tenses, etc.

For each gap, look at the clues around it:

i) at the start of a sentence or clause, it could be a conjunction or an adverb relating to a previous statement (or a later one).

John was very good-looking;_________, he didn't have a girlfriend.

John was very good-looking _________ he didn't have a girlfriend.

________John was very good-looking, he didn't have a girlfriend.

ii) before a verb, it could be another verb (modal, auxiliary, emphatic do/does/did) or a negative particle (not, never)

He ________ come to the party yesterday.

We __________ come and see you tomorrow- it depends if we have time.

iii) before a noun/pronoun, it could be a preposition or an article:

I saw a man. ____ man was wearing ___ blue suit.

I spoke ____ him.

iv) it could be part of a fixed expression:

We are writing in reply ___ your letter of 10th August.

v) or a relative pronoun relating to a previous clause or subject/object

That's the man _______ car she stole.

The house _____ he was walking towards used to belong to my brother.

### Feedback

John was very good-looking;__HOWEVER_______, he didn't have a girlfriend.

John was very good-looking____BUT____ he didn't have a girlfriend.

____ALTHOUGH____John was very good-looking, he didn't have a girlfriend.

ii) He ______DIDN'T/COULDN'T__ come to the party yesterday.

We _____MAY/MIGHT_____ come and see you tomorrow- it depends if we have time.

iii) before a noun/pronoun, it could be a preposition or an article:

I saw a man. _THE___ man was wearing __A_ blue suit.

I spoke _TO___ him.

iv) We are writing in reply _IN__ your letter of 10th August.

v) That's the man _WHOSE______ car she stole.

The house __WHICH___ he was walking towards used to belong to my brother.

## Do it yourself

You are going to read an article about an unusual marketing campaign. Complete the gaps with the appropriate words.

### Ugly is only skin-deep Perfect-looking apples and potatoes have already had their moment in the sun -- Cloze (1): JXUwMDM5JXUwMDE1JXUwMDJiJXUwMDAwJXUwMDAwJXUwMDAw least if food-waste activists have their way.Several U.S. retailers have begun to sell "ugly" fruits and vegetables Cloze (2): JXUwMDMxJXUwMDA3JXUwMDMxJXUwMDAwJXUwMDAwJXUwMDAwJXUwMDAwJXUwMDAw response to customers' concerns about produce that Cloze (3): JXUwMDM1JXUwMDBjJXUwMDE4JXUwMDI2JXUwMDAwJXUwMDAwJXUwMDAw be discarded when it doesn't meet retailers' standards. Wal-Mart announced in July it Cloze (4): JXUwMDJmJXUwMDE4JXUwMDFhJXUwMDE5JXUwMDA4JXUwMDNiJXUwMDAwJXUwMDAwJXUwMDAw sell a brand of apples called "I'm Perfect" at 300 stores in Florida. The apples have some cosmetic problems, Cloze (5): JXUwMDJiJXUwMDA2JXUwMDE2JXUwMDBiJXUwMDM3JXUwMDAw as being misshapen or having blemishes on their skins, but are nutritionally the same Cloze (6): JXUwMDM5JXUwMDEyJXUwMDJjJXUwMDAwJXUwMDAw other apples and are sold at a discount. At the time Wal-Mart launched the program, a 5-pound bag of "I'm Perfect" Granny Smith apples cost $4.93, whereas it cost $4.74 to buy Cloze (7): JXUwMDMyJXUwMDFmJXUwMDA2JXUwMDA3JXUwMDJiJXUwMDAw a 3-pound bag of Granny Smiths of the better-looking variety. Walmart stores have also Cloze (8): JXUwMDNhJXUwMDA3JXUwMDAwJXUwMDBiJXUwMDMxJXUwMDAw selling "Spuglies," a brand of misshapen potatoes from a supplier in Texas Cloze (9): JXUwMDJiJXUwMDFhJXUwMDA3JXUwMDBkJXUwMDA2JXUwMDNhJXUwMDAw April and began selling boxes of in-season "wonky" vegetables at a discounted price at its U.K. retailer, Asda, in 2015. Whole Foods is also "in the early stages of testing a few concepts," Cloze (10): JXUwMDM5JXUwMDAyJXUwMDAwJXUwMDBjJXUwMDFkJXUwMDE2JXUwMDBkJXUwMDA3JXUwMDA5 to a company spokeswoman. The company began working with the startup Imperfect Produce, Cloze (11): JXUwMDJmJXUwMDFmJXUwMDAxJXUwMDBhJXUwMDBiJXUwMDM3JXUwMDAwJXUwMDAw sells imperfect-looking fruits and vegetables, to sell those products at a discount in five Bay Area stores; those stores have seen strong sales for the products, she said. At its Williamsburg store in Brooklyn, New York, Whole Foods is working with a company Cloze (12): JXUwMDNiJXUwMDAyJXUwMDBkJXUwMDAwJXUwMDA5JXUwMDAxJXUwMDNiJXUwMDAwJXUwMDAw Gotham Greens to sell "ugly greens," or greens and herbs that are imperfect on the outside and will also sell discounted "imperfect" produce from New Jersey. The supermarket chain Giant Eagle has also announced plans for a pilot program for selling "ugly" or "imperfect" produce, according to NPR. Giant Eagle did Cloze (13): JXUwMDM2JXUwMDAxJXUwMDFiJXUwMDJiJXUwMDAwJXUwMDAw respond to MarketWatch's request for comment on the status of the program.And the West Coast-based grocer Raley's also tried a partnership with Imperfect Produce, which they later discontinued, NPR reported. There's good reason Cloze (14): JXUwMDNlJXUwMDA5JXUwMDFkJXUwMDJkJXUwMDAwJXUwMDAwJXUwMDAw this seemingly odd campaign. Americans throw out about $165 billion Cloze (15): JXUwMDJmJXUwMDE4JXUwMDFkJXUwMDA2JXUwMDFjJXUwMDM3JXUwMDAw of food every year, according to the Natural Resources Defense Council, a New York-based nonprofit.A large portion of Cloze (16): JXUwMDJjJXUwMDFjJXUwMDA5JXUwMDE1JXUwMDJiJXUwMDAw waste happens once consumers have already brought food home, but food is lost Cloze (17): JXUwMDNjJXUwMDExJXUwMDA3JXUwMDFiJXUwMDA3JXUwMDA5JXUwMDM4JXUwMDAw the production process also; some 23% of fruits and vegetables are lost during production, handling and storage, before ever getting to the retail stage, according to the Food and Agriculture Organization. Activists have targeted "ugly produce" in their efforts Cloze (18): JXUwMDJjJXUwMDFiJXUwMDMwJXUwMDAwJXUwMDAwJXUwMDAw reduce food waste. Jordan Figueiredo, Cloze (19): JXUwMDJmJXUwMDFmJXUwMDA3JXUwMDFjJXUwMDE2JXUwMDNhJXUwMDAw day job in California is working on recycling and composting for his community, has tried to fight Cloze (20): JXUwMDM5JXUwMDA2JXUwMDA2JXUwMDA4JXUwMDA3JXUwMDFkJXUwMDA3 food waste since 2014, when he hosted a forum on the topic. He eventually created the Ugly Fruit and Vegetable Campaign, which he has used to petition several large stores, Cloze (21): JXUwMDMxJXUwMDA3JXUwMDBkJXUwMDBmJXUwMDE5JXUwMDExJXUwMDBkJXUwMDA3JXUwMDA5 Whole Foods and Wal-Mart, to start selling the imperfect produce. He also sells T-shirts and bags that feature the produce and has several social media accounts devoted to the cause. His goal is Cloze (22): JXUwMDM2JXUwMDAxJXUwMDFiJXUwMDJiJXUwMDAwJXUwMDAwJXUwMDAw to shame people who buy "perfect" produce but to celebrate Cloze (23): JXUwMDJjJXUwMDFjJXUwMDBkJXUwMDNhJXUwMDAwJXUwMDAw imperfect versions . "It resonates with a lot of people once you explain it to them," he said. "It's really visual."

Source:http://www.marketwatch.com/story/why-supermarkets-want-to-sell-you-ugly-fruits-and-vegetables-2016-08-06

Enable JavaScript

Read the text again and answer the following questions, true or false.

1. The supermarkets themselves decided to act because they were concerned about food waste.

2. Wal-mart sell the "ugly" fruit at a lower price because it isn't as healthy.

3. Imperfect Produce hasn't been successful in all of its business deals.

4. Nearly a quarter of produce fails to make it to the shops.

5. Jordan Figuereido embarrasses people into buying imperfect-looking food.

1. False: in response to customers' concerns about produce that may be discarded

2. False: nutritionally the same as other apples

3. True: Raley's has discontinued their deal with Imperfect Produce.

4. True: 23%.

5. False: His goal is not to shame

## Do it yourself

### Expressions with HAVE

Look at these expressions from the text:

perfect-looking apples and potatoes have had their moment in the sun

at least if food-activists have their way

Match the expression in the box with its meaning.

1. Just stop that. I've had it up to here.

2. He always has to have his way. Otherwise he gets angry.

3. He had it coming. If you treat people badly, you can expect them to fight back.

4. The teacher has got it in for me. She complains about everything I do.

5. "Don't you want to sell it?" "I have mixed feelings. I need the money but it was my first car."

6. John's not here. I'll have him call you as soon as he gets in.

7. I should have told him off but I have a soft spot for fellow Manchester United fans.

8. There you are. I've got a bone to pick with you.

Cloze (1): JXUwMDZm | love or adore
Cloze (2): JXUwMDZj | be determined to harm or criticise someone
Cloze (3): JXUwMDY5 | be fed up, have already suffered enough
Cloze (4): JXUwMDZk | be uncertain about something/someone
Cloze (5): JXUwMDZh | do what he wants
Cloze (6): JXUwMDZl | tell someone to do something
Cloze (7): JXUwMDZi | deserve what happens to you (especially if it's bad)- informal
Cloze (8): JXUwMDYw | have a complaint to discuss with someone - informal

Enable JavaScript

Note: the expression have someone + infinitive 8without TO) can be used with any verb.

I'll have someone come and fix your chair

I'll have John write to the council.

Licensed under the Creative Commons Attribution Non-commercial Share Alike License 3.0

« Previous | Next »