2. Only skin-deep

Ugly is only skin-deep

Perfect-looking apples and potatoes have already had their moment in the sun -- Cloze (1): JXUwMDM5JXUwMDE1JXUwMDJiJXUwMDAwJXUwMDAwJXUwMDAw least if food-waste activists have their way.Several U.S. retailers have begun to sell "ugly" fruits and vegetables Cloze (2): JXUwMDMxJXUwMDA3JXUwMDMxJXUwMDAwJXUwMDAwJXUwMDAwJXUwMDAwJXUwMDAw response to customers' concerns about produce that Cloze (3): JXUwMDM1JXUwMDBjJXUwMDE4JXUwMDI2JXUwMDAwJXUwMDAwJXUwMDAw be discarded when it doesn't meet retailers' standards.
Wal-Mart announced in July it Cloze (4): JXUwMDJmJXUwMDE4JXUwMDFhJXUwMDE5JXUwMDA4JXUwMDNiJXUwMDAwJXUwMDAwJXUwMDAw sell a brand of apples called "I'm Perfect" at 300 stores in Florida. The apples have some cosmetic problems, Cloze (5): JXUwMDJiJXUwMDA2JXUwMDE2JXUwMDBiJXUwMDM3JXUwMDAw as being misshapen or having blemishes on their skins, but are nutritionally the same Cloze (6): JXUwMDM5JXUwMDEyJXUwMDJjJXUwMDAwJXUwMDAw other apples and are sold at a discount. At the time Wal-Mart launched the program, a 5-pound bag of "I'm Perfect" Granny Smith apples cost $4.93, whereas it cost $4.74 to buy Cloze (7): JXUwMDMyJXUwMDFmJXUwMDA2JXUwMDA3JXUwMDJiJXUwMDAw a 3-pound bag of Granny Smiths of the better-looking variety.
Walmart stores have also Cloze (8): JXUwMDNhJXUwMDA3JXUwMDAwJXUwMDBiJXUwMDMxJXUwMDAw selling "Spuglies," a brand of misshapen potatoes from a supplier in Texas Cloze (9): JXUwMDJiJXUwMDFhJXUwMDA3JXUwMDBkJXUwMDA2JXUwMDNhJXUwMDAw April and began selling boxes of in-season "wonky" vegetables at a discounted price at its U.K. retailer, Asda, in 2015.
Whole Foods is also "in the early stages of testing a few concepts," Cloze (10): JXUwMDM5JXUwMDAyJXUwMDAwJXUwMDBjJXUwMDFkJXUwMDE2JXUwMDBkJXUwMDA3JXUwMDA5 to a company spokeswoman. The company began working with the startup Imperfect Produce, Cloze (11): JXUwMDJmJXUwMDFmJXUwMDAxJXUwMDBhJXUwMDBiJXUwMDM3JXUwMDAwJXUwMDAw sells imperfect-looking fruits and vegetables, to sell those products at a discount in five Bay Area stores; those stores have seen strong sales for the products, she said. At its Williamsburg store in Brooklyn, New York, Whole Foods is working with a company Cloze (12): JXUwMDNiJXUwMDAyJXUwMDBkJXUwMDAwJXUwMDA5JXUwMDAxJXUwMDNiJXUwMDAwJXUwMDAw Gotham Greens to sell "ugly greens," or greens and herbs that are imperfect on the outside and will also sell discounted "imperfect" produce from New Jersey.
The supermarket chain Giant Eagle has also announced plans for a pilot program for selling "ugly" or "imperfect" produce, according to NPR. Giant Eagle did Cloze (13): JXUwMDM2JXUwMDAxJXUwMDFiJXUwMDJiJXUwMDAwJXUwMDAw respond to MarketWatch's request for comment on the status of the program.And the West Coast-based grocer Raley's also tried a partnership with Imperfect Produce, which they later discontinued, NPR reported.
There's good reason Cloze (14): JXUwMDNlJXUwMDA5JXUwMDFkJXUwMDJkJXUwMDAwJXUwMDAwJXUwMDAw this seemingly odd campaign. Americans throw out about $165 billion Cloze (15): JXUwMDJmJXUwMDE4JXUwMDFkJXUwMDA2JXUwMDFjJXUwMDM3JXUwMDAw of food every year, according to the Natural Resources Defense Council, a New York-based nonprofit.A large portion of Cloze (16): JXUwMDJjJXUwMDFjJXUwMDA5JXUwMDE1JXUwMDJiJXUwMDAw waste happens once consumers have already brought food home, but food is lost Cloze (17): JXUwMDNjJXUwMDExJXUwMDA3JXUwMDFiJXUwMDA3JXUwMDA5JXUwMDM4JXUwMDAw the production process also; some 23% of fruits and vegetables are lost during production, handling and storage, before ever getting to the retail stage, according to the Food and Agriculture Organization. Activists have targeted "ugly produce" in their efforts Cloze (18): JXUwMDJjJXUwMDFiJXUwMDMwJXUwMDAwJXUwMDAwJXUwMDAw reduce food waste.
Jordan Figueiredo, Cloze (19): JXUwMDJmJXUwMDFmJXUwMDA3JXUwMDFjJXUwMDE2JXUwMDNhJXUwMDAw day job in California is working on recycling and composting for his community, has tried to fight Cloze (20): JXUwMDM5JXUwMDA2JXUwMDA2JXUwMDA4JXUwMDA3JXUwMDFkJXUwMDA3 food waste since 2014, when he hosted a forum on the topic. He eventually created the Ugly Fruit and Vegetable Campaign, which he has used to petition several large stores, Cloze (21): JXUwMDMxJXUwMDA3JXUwMDBkJXUwMDBmJXUwMDE5JXUwMDExJXUwMDBkJXUwMDA3JXUwMDA5 Whole Foods and Wal-Mart, to start selling the imperfect produce.
He also sells T-shirts and bags that feature the produce and has several social media accounts devoted to the cause. His goal is Cloze (22): JXUwMDM2JXUwMDAxJXUwMDFiJXUwMDJiJXUwMDAwJXUwMDAwJXUwMDAw to shame people who buy "perfect" produce but to celebrate Cloze (23): JXUwMDJjJXUwMDFjJXUwMDBkJXUwMDNhJXUwMDAwJXUwMDAw imperfect versions . "It resonates with a lot of people once you explain it to them," he said. "It's really visual."